The long-awaited Apple TV 4K is fashionably late in joining the market for UHD-capable
streaming devices, but it's poised to shake it up like no other product of its kind. Apple's fifth-generation streaming device will make the process of finding and enjoying 4K HDR content easier and more affordable than ever.It's What Inside That Matters
Visually, the Apple TV 4K and its remote control look no different than those of the previous generation. However, with the tech giant's A10X Fusion chip on board, the Apple TV 4K has twice the processing power — and four times the graphics performance — of its predecessor.
The A10X Fusion is one of the most powerful chipsets around. Also found in the latest iPad Pro, it allows the Apple TV 4K to not only effortlessly deliver UHD (ultra high-definition) video and high-quality video games, but also make lower resolution content look better.
Other key specs of the streaming device include dual-band Wi-Fi and Bluetooth 5.0 connectivity and a Gigabit Ethernet port. You can order the Apple TV 4K with 32 or 64 GB of storage. A Siri-enabled remote control is included with both variants, though you can also control the Apple TV 4K from an iPhone or iPad with iOS 11.
The Apple TV 4K supports both HDR 10 and Dolby Vision — the two leading high-dynamic range formats available today. Best of all, the streaming device requires no fiddling with settings in order to bring you the best content your TV can support.
The new Apple TV runs the tech giant's latest tvOS 11 platform, which gives you access to the best selection of apps in the industry (organized in handy categories that are easy to browse). The latest tvOS also offers enhanced Photos experience, which will allow you to view and share your memories with others better.
Changing the 4K Content Game
Unlike its competitors, which charge a hefty premium for buying or renting an UHD movie, Apple won't ask you for extra money for 4K HDR content in iTunes. If you have an existing collection of movies, you'll get an automatic upgrade to higher resolution for free. When browsing 4K movies in iTunes, you can also see the HDR standard they're offered in.
This is a big deal! A 4K movie rental from other major content providers typically costs about $10, so being able to get the same experience for $6 will quickly save you money and fast. In this instance, Apple is bound to truly disrupt the current state of the market.
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