Posted by woow
Posted on August 30, 2017
Fox is bringing six-second ads to NFL games this fall, the NY Times reports. The network
will offer the short spots alongside more traditional 15 and 30-second spots.
They first tested six-second ad breaks during the Teen Choice Awards earlier this month, and reportedly charged $75,000 per six-second ad. Sources tell NYT that these ads could cost up to $200,000 each and will be introduced in coverage of other sports, like baseball, beginning this September.
Why it matters: Fox is the first network to push the shorter ad format to TV, in an effort to lure back audiences that had become accustomed to the shorter ad breaks on social media. Earlier this year, YouTube announced 6-second ad breaks for its platform, which is beginning to feature more TV-like content.
Go deeper: The trend to cut ads in order to lure consumers isn't totally new. As NYT points out, 15-second ads have been gaining more traction in recent years.
https://www.axios.com/six-second-ads-coming-to-foxs-nfl-coverage-this-fall-2479738156.html
